Research project – survey
Project commissioned by: DZP/PRAE
Project fulfillment: SWG in cooperation with the Slovene Research Institute (SLORI)
Project consultant: Norina Bogatec
Project implementation period: December 2017–January 2018
This research aims to identify the factors that could make this daily newspaper more appealing. Online, telephone and face-to-face surveys were carried out so as to gather the readership’s opinions on the newspaper’s layout, its contents and user-friendliness and compare them with the perceptions of non-readers. The survey group was composed of subscribers, readers and non-readers of the Primorski dnevnik (600 subjects in total).
The results of the survey can be found at DZP/PRAE.